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Case Study: MedTech & Healthcare Marketing

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Fixing AI-Generated Misinformation in MedTech Marketing

A MedTech company rolled out AI-generated content to streamline patient education and marketing. Instead of boosting engagement, the AI started spitting out misleading medical claims—jeopardizing regulatory compliance and patient trust.

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The Problem

- Audited all AI-generated content for medical accuracy and compliance risks.
- Implemented safeguards to prevent AI from producing misleading or biased health claims.
- Developed ethical communication guidelines for AI-driven chatbots and marketing automation.

What We Did

✔ Eliminated regulatory red flags—AI content now meets medical compliance standards.
✔ Reduced misinformation risks, ensuring patient engagement tools were trustworthy.
✔ Increased adoption of AI-driven marketing, as legal and compliance teams no longer saw it as a liability.

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Results

AI in healthcare marketing isn’t just about efficiency—it’s about credibility. If your AI generates misleading claims, it won’t just annoy customers; it could land you in legal trouble. We made sure this company’s AI-driven outreach was accurate, compliant, and ethical—before regulators had to step in.

The Takeaway

Danny Katz Consulting

We help companies fix knowledge chaos, streamline AI governance, and build systems that actually work. Whether it’s unsearchable knowledge silos, AI making bad decisions due to bad data, or compliance teams struggling with operational execution—we solve the problems that stall productivity, increase risk, and waste time.